Sharon Personal Care is going to present at the upcoming 𝐖𝐎𝐖 𝟐𝟎𝟐𝟑 𝐖𝐨𝐫𝐥𝐝 𝐎𝐟 𝐖𝐢𝐩𝐞𝐬 International Conference in Atlanta the SharoWIPES™ line, the newest addition to the company’s groundbreaking wet wipe preservative platform. This new preservative is a clean label and eco-friendly solution that is free from phenoxyethanol, parabens, CIT/MIT, and formaldehyde donors. It offers a technological breakthrough that protects both the formula and the nonwoven from the outside environment.

Sharon Personal Care researched the impact of the physical characteristics of different types of fabrics, on preservation. Through systematic analysis of factors, Sharon gained valuable insights into the physical contributions affecting preservation. The interaction between microorganisms and fabrics was also thoroughly examined to enhance comprehension and proactively address preservation difficulties.

SharoWIPES feature a carefully selected combination of hydrophilic elements, complemented by an antibiofilm agent. This breakthrough formulation ensures high efficacy and broad-spectrum protection at minimal usage levels. SharoWIPES not only prevents the formation of biofilms, which can harbor bacteria, but also addresses the selective interaction between preservatives and fabrics.

The preservative components in SharoWIPES are readily biodegradable, making them environmentally friendly. The entire range is vegan, ensuring its suitability for use on baby wipes and sensitive areas. All components of SharoWIPES have also been clinically tested for safety and some have an E number due to their inclusion in food additives listings.

To learn more about SharoWIPES preservative platform, meet us at World of Wipes International Conference, taking place July 17-20 at the Atlanta Marriott Marquis in Georgia. Dr. Noa Ziklo from Sharon’s Innovation Group will deliver a presentation “A Holistic Approach Towards Wipes Preservation, at World of Wipes” on Wednesday, July 19 at 11:00 a.m., and will share findings from the research Sharon conducted to develop its line of wet wipe preservatives.